McDonald's Styling

After the rebrand in 2006, McDonalds changed their overall style when it comes to adverts on the telly and posters. 
For my campaign,  i will be taking the newest styling from the adverts as inspiration for my own styling. i think by doing it this will be more relevant as it will be recognisable as McDonald's.


Below are links to some recent adverts for McDonalds:

Looking at both these adverts they both carry the same style, of using bright colours and random illustrations. I feel they do this to appeal to a wide variety if people, especially the 2nd advert using the reference to a 'bob' rather than a £1. This will target the older generation as they will remember when currency was called that, but to keep the styling up to date and modern, they include wacky and random images which will then in turn connect and draw in the younger audience.

Again some humour is brought into both adverts, the first one showing the flipbook and saying 

'image how much fun you can have with change' 1p!!

 well technical you can't have any fun with it that's what makes it funny, and the photo of the geeky looking 'bob' in the second one. Random and quirky things add humour, it's the simple things that have the most effect.

I am a fan of this sort of styling as it's wacky and random, plus i don't think i could go wrong with it to be honest as there wouldn't be a reason for why i used the random images. I would only have to state why i did it in that style and here's why.


As i want to be different and use a mixture of type and illustration/imagery, i've taken some inspiration from the first advert shown with the use of different typography used throughout, it all seems to fit in with the specific style of the advert really well. This is something i will definitely be considering.