To get an idea of how McDonald's promote themselves and food to the viewer, i decided to look at a few advertising campaigns for McDonald's to understand the layout and design of the company and get some inspiration.
I see that there's a trend between most of the adverts of having quite humorous approach, simple but straight to the point to get the message across quickly.
These images shown above are a few of my favourite humourous adverts used in promotion, not much to them but they work and have the desired effect on the audience. Very easy to understand, with the use of imagery rather than typography. If typography is used it's kept straight to the point, so it's easier to read quickly like the rest.
I particularly love the cow on the trampoline idea, really funny metaphor for a milkshake made me chuckle, but is really clever thinking.
Most of the McDonald's adverts include the corporate colours, so it reinforces the brand but some of them don't need to if the logo is used. the cow and trampoline is a nice example.
Below are a couple more adverts that don't use the corporate colours as a main focus, looking at these help me decide on what look to go for.
The clever thinking used over the McDonalds advertising is reflected in the adverts above.
I particularly like the burger box idea to represent a laptop to advertise free Wi-Fi throughout the McDonalds restaurants. Genius idea, as it's reinforcing the brand with the use of the food and the logo.
Not many adverts i have come across use much typography or any other media, usually just imagery, this is something to take into consideration. As i am thinking of keeping away from the typical Mcdonald's adverts and use typography or maybe illustration, but somehow keep the same styling so it' recognisable as McDonald's.
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