Looking at the brief

The McDonald's Brief asks for an integrated campaign to celebrate the inherent democracy of the brand. 

With the proposition of it being The People's Restaurant; It doesn't matter who you are you or where you come from there's a Mcdonald's for everyone!

With the target audience being 16-34 in the UK, it should be quite easy to relate to the styling of the campaign, as i fit into the category.

Now I know what the brief is asking best get to it!

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