McDonalds - When, where..

McDonald's has become apart of British people's lives since the first restaurant opened in the UK in 1974.
Since then 1,200 more have opened all over britain, from then on it has become the UK's favourite restaurant, serving over 3 million customers a day.

It was the late 1990s to early 2000s when McDonald’s started to seem less relevant to its customers in the UK. The biggest fast food chain needed a sudden reality check, with out of date restaurant interiors, a menu which hadn’t changed in around 30 years and at the forefront of the obesity debate in the UK, the brand had become fashionable to dismiss and out of touch with the major trends in society.

The logo started to look outdated, well who could blame it after 40 years.

The arrival of 2003...

It wasn't much of a Redesign, but it did it's job. Sticking to more vibrant colours and a catchy slogan and theme tune, not to be forgotten. It's more updated and a lot more modern, the theme tune was also performed by the popular artist at the time, Justin Timberlake. 

Which did it justice for the female audience, these days he's not used singing the theme tune, just the music.

BA DA DA DA DAAAAA!, 

it's so catchy and memorable. Definately doing it's job. 

McDonald's introduced ''Forever Young'' in 2006, redesigning all of the restaurants, the first major rebrand since the 1970s.

The style still includes the traditional McDonald's colours, but just slightly fresher.

The red is more muted to a terra cotta colour, whereas the yellow has turned less golden and more yellow, the ''sunny'' look. Additional colours olive and sage green are added to the mix to give a warmer look inside the restaurant.

The overall look is less plastic and more environmental with brick and wood. The interior now have modern hanging lights to produce a softer glow, contemporary art or framed photographs hang on the walls. This is to fit in with the modern style of today. The use of bright colours keeps it up to date and modern, even then styling of the chairs are considered. Nothing is forgotten, everything about the McDonald's experience has to be memorable, to reflect the theme tune.

I get the impression they are trying to reflect the freshness and environmental aspect from their food through their interior. As all the food now is a lot more healthier than a few years ago, as they now use 100% beef, chicken etc. I get this from the colours used in the image above, like i said before everything is wooden and less plastic.