Target Audience for McDonalds?

McDonald's don't have a target audience age wise and why would they need one. It's food after all and everyone eats food, unless you're a complete idiot. Therefore i feel they target people through what food they sell, hence the slogan:

There's a McDonald's for Everyone

It's about the variety of food they sell that targets specific people, rather than age. So if you fancy a binge then feel guilty after, McDonald's is for you, but also if you prefer the healthier option they have a salad menu.

I honestly thought out of the two i'd have picked the burger straight away, saying that i think the salad looks rather appetising too!

Taking the choice at McDonald's into consideration, I think i could come up with some decent outcomes promoting the variety found on the menu and how it does suit everyone. 

I may even take a trip to McDonald's for inspiration, to get ideas on what sort of people order what, and wether there's any stereotypes associated with certain foods. If not i could always make my own stereotypes.