adshells

These are examples of what they would look like on adshells. When put into context i think they work a lot better then just flat design.

Overall i am quite pleased with the outcomes, my favourite out of the two is the second one. I think it's because the imposition looks a lot better and more believable as an adshell.

It was really easy to put this together as it was basically a mixture of image and type, choosing what images needed to be used was really easy. To be honest not a lot of thinking was involved what it comes to designing, it was only really thinking of the copy. Once i had that i was well away.

I didn't really need to do any sketches either as it was all about making the whole advert look a bit miss match, so doing sketches wouldn't really be necessary as it's all about playing around with what's in front of me eyes.

Grid systems were obviously used to get the structure, however i did break away from the grid sometimes to get the asymmetric look.

copy (sweet tooth)

The very last one is the one about the child that cant make up his made over what to have, chocolate or ice cream, so goes to McDonalds for a Mcflurry.


" Little lewis is well known for his sweet tooth. The only problem is he can never decide between ice cream and chocolate. Mcflurry to the rescue. Problem solved.
There's a McDonalds for everyone. "

This is the final of all the posters, they all look as though they belong together. Overall i think they work well. My next step would to see how they look on adshells, billboards etc.

copy (ditsy blonde)

Now i had a style for the overall look of the posters, it's easy just to use that through them all. By doing this also keeps the posters consistent and look as though they belong together.


My next set of copy is about the disty blonde that thinks she will save pounds in weight, if she opts for the pound saver menu in McDonalds.


" After shedding a few pounds at the gym. Ditsy blonde Holly did not want to add anymore.
So opted for the pound saver menu. Typical Blonde.
Theres a McDonalds for everyone. "

Again it's all about getting the balance right with the typography, even though it looks jumbled up, there is still a grid system that makes it look balanced. I've also considered what images should be used to get the right message across. They may not look amazing but it's the copy that i want to get across the most.

copy (the twins)

For the copy, i wanted it to work in my advantage in the way of getting some good imagery to work well with the copy.


" The wilson twins, Emma and Gemma agree on absolutely everything!
Hi may i take your order?  ' i'll have chicken nuggets '  ' Big Mac please ' 
maybe not everything.
There's a McDonalds for everyone. "


I was thinking about including random vector images (a little like wingdings style) to portray the McDonalds brand and meet the target audiences' needs.

Once i had my copy, working the images into it was easy. This all came from the style and use of typography i have used. I decided to use a mixture of different fonts and colours to get a unique and quirky effect to work with the target audience.

The reason i have chosen the typefaces used is i felt they fitted well with the McDonalds brand, compared to their adverts that use random imagery and type. This is impression i was trying to get across.

I tried to add character to certain words, such as Wilson, to add interest, but also to link to what the word may mean or how the word or person may come across.

I also used certain images to put emphasis on the more important aspects of the copy, which i feel works really well. Also making the punctuation look more interesting just adds to the overall appearance.

To finish off the poster i added the red band with the McDonalds logo, just to reinforce the brand a little more.

everyday scenarios

I already have the Wilson twins idea of them going into McDonalds and disagreeing on what they both want when they get to the counter. I feel this would work best in conversation form, to get the message across easier.


Thinking of the gym fanatics idea, i got the idea of it being a girl as they are always watching their weight and she's been to the gym, but wants a cheeky McDonalds to stop the craving,
but decides to choose something healthier.
However after looking at all the menu found that McDonalds do a pound saver menu.
This instantly clicked and made me think of a ditsy blonde that thinks by having something off the pound saver menu, she will save pounds in weight. 


My other scenario was of a child that had a sweet tooth, this lead me onto how they wouldn't be able to choose between ice cream or chocolate. Thats where the McFlurry comes into it, as it combines both together.


I couldn't really think of any other scenarios that were particularly different or unique from the rest, they all had the similar sort of out come. As these were firm in my head, i decided to work on some clever copy for them.

Thinking of clever copy

I wanted the copy to relate to Mcdonalds food, but also link to everyday life and what people get up to. And how they fit McDonalds into their everyday lifes, plus how it takes over peoples lifes.
This also links into the brief and how they say that McDonalds is an inherent democracy.


Below shows some quick versions of copy, not so much layout but more about the copy.

I really like the one about the wilson twins, like typical twins who do everything together, dress the same, talk the same and like all the same things. However i wanted to mix it up a bit and twist the whole thing around, so they disagreed on the choice at Mcdonalds, so it links with the slogan of there being a McDonalds for everyone.

I also tried to link McDonalds to people who are obsessed with watching their weight, or love going to the gym. So thought about the food they do at McDonalds, looking at the healthier things, so i could relate them to the fitness freaks. By replacing the fries for carrot sticks answers the question, but i want something to be more creative and quirky to fit the McDonalds target audience.

I will look at what copy i think works the best, and develop them a lot further to getting a final set of copy for my posters. I will now think of other scenarios from peoples everyday lives and work from there.