copy (the twins)

For the copy, i wanted it to work in my advantage in the way of getting some good imagery to work well with the copy.


" The wilson twins, Emma and Gemma agree on absolutely everything!
Hi may i take your order?  ' i'll have chicken nuggets '  ' Big Mac please ' 
maybe not everything.
There's a McDonalds for everyone. "


I was thinking about including random vector images (a little like wingdings style) to portray the McDonalds brand and meet the target audiences' needs.

Once i had my copy, working the images into it was easy. This all came from the style and use of typography i have used. I decided to use a mixture of different fonts and colours to get a unique and quirky effect to work with the target audience.

The reason i have chosen the typefaces used is i felt they fitted well with the McDonalds brand, compared to their adverts that use random imagery and type. This is impression i was trying to get across.

I tried to add character to certain words, such as Wilson, to add interest, but also to link to what the word may mean or how the word or person may come across.

I also used certain images to put emphasis on the more important aspects of the copy, which i feel works really well. Also making the punctuation look more interesting just adds to the overall appearance.

To finish off the poster i added the red band with the McDonalds logo, just to reinforce the brand a little more.