I already have the Wilson twins idea of them going into McDonalds and disagreeing on what they both want when they get to the counter. I feel this would work best in conversation form, to get the message across easier.
Thinking of the gym fanatics idea, i got the idea of it being a girl as they are always watching their weight and she's been to the gym, but wants a cheeky McDonalds to stop the craving,
but decides to choose something healthier.
However after looking at all the menu found that McDonalds do a pound saver menu.
This instantly clicked and made me think of a ditsy blonde that thinks by having something off the pound saver menu, she will save pounds in weight.
My other scenario was of a child that had a sweet tooth, this lead me onto how they wouldn't be able to choose between ice cream or chocolate. Thats where the McFlurry comes into it, as it combines both together.
I couldn't really think of any other scenarios that were particularly different or unique from the rest, they all had the similar sort of out come. As these were firm in my head, i decided to work on some clever copy for them.
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