Thinking of clever copy

I wanted the copy to relate to Mcdonalds food, but also link to everyday life and what people get up to. And how they fit McDonalds into their everyday lifes, plus how it takes over peoples lifes.
This also links into the brief and how they say that McDonalds is an inherent democracy.


Below shows some quick versions of copy, not so much layout but more about the copy.

I really like the one about the wilson twins, like typical twins who do everything together, dress the same, talk the same and like all the same things. However i wanted to mix it up a bit and twist the whole thing around, so they disagreed on the choice at Mcdonalds, so it links with the slogan of there being a McDonalds for everyone.

I also tried to link McDonalds to people who are obsessed with watching their weight, or love going to the gym. So thought about the food they do at McDonalds, looking at the healthier things, so i could relate them to the fitness freaks. By replacing the fries for carrot sticks answers the question, but i want something to be more creative and quirky to fit the McDonalds target audience.

I will look at what copy i think works the best, and develop them a lot further to getting a final set of copy for my posters. I will now think of other scenarios from peoples everyday lives and work from there.